Bankura Christian College

Estd. 1903 Re-Accredited : Grade A (3rd Cycle) by NAAC in 2019 | "College with Potential for Excellence" (2nd Phase)

Entrepreneurship

Course Syllabus

CONTENT

DURATION

IN HOURS

Introduction to Entrepreneurship
● What is an Entrepreneur?
● Entrepreneurship as a Career
● Benefits of Being an Entrepreneur
5
How to Develop a Business Idea
● Identifying Your Target Markets
● Gathering Information
● Conducting a Needs Analysis
● Building and Testing Your Business Idea
7
Setting Business
● Planning Your Business
● Financial Matters
● Setting Up A Retail Store
6
Running Business
● Operations
● Price determination
● Financial Management
● Working With Strategic Partners or Vendors
● Working With Support Staff
7
Marketing of Product/services
● Marketing Tools
● Marketing Techniques
● Community Outreach
5
Assignments  
Project